BILLBOARD CAMPAIGN

The following is an ad campaign for Orwell’s book, 1984. The concept draws inspiration from the books, “big brother is watching you,” concept as well as the concept of a “hidden resistance,” namely, “the brotherhood” from the book. The concept of the hidden resistance is a secret emphasised upon in the book, which includes opposition and inspires resistance against “Big Brother” the autocratic, totalitarian government. However, by means of this poster using AR, the concept, follows through as only “resistance” members would be able to solve the design.

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